No business can succeed without a strong fundament, including its core values and core messaging, but it does not stop there. Positioning in the current economy and on the global, always on, 24/7, business highway needs to be done with the utmost dilligence and accuracy. In this session, we’ll go over the building blocks for a sustainable business and we’ll go beyond what you can expect. We’ll come up with a creative and sharp approach that will distinguish you from others, while keeping the blabla, mayfly trends out. It is possible to work on a specific case.