How to write your own press release; a crash course in public relations and media strategy

After more than a decade of top level experience in public relations, I can tell you that most press releases that are distributed to relations, press, influencers and analysts do not meet the standards. Most of those information documents are not even successful and do not generate the coverage and most importantly, the long term impact, results and relations people hope for. In this crash course in public relations and media strategy, we’ll go over all the written and non-written rules, the do’s and don’ts of press releases and relationship management and the best kept secrets in different regions, language zones and countries.